Ad Net Zero Event
Bringing Every Brief Counts to life (Exclusive Opportunity)
For the first time, Ad Net Zero is bringing one of the standout voices from the US programme to the APAC market.The session will be led by Katie Hartranft, VP Group Account Director and Sustainability Director at the Martin Agency — someone who has worked inside creative, strategy, production, and account teams, and knows how sustainability thinking actually lands (or gets lost) in day-to-day work.
The focus is on integration from the outset, not as a retrofit. Katie will explore how ideas can reinforce behaviours that are already happening, how constraints can unlock stronger creative outcomes, and how to bring this kind of thinking into the reality of briefs and ideas — not just in theory, but in practice.
It's collaborative, immediately applicable, and built for people who make the work: creative, strategy, production, and account teams alike.
Don't miss your chance to learn from someone actively putting behaviour change in to practice.
Register now and bring your team